Ask any marketer to name an online retail business they admire and the response will always include: ASOS.
ASOS is an online fashion destination for 20-year old millennials. Its online platform works by choosing the best fashion items from a variety of brands and grouping these items with the company’s products.
1. Fast Fashion – provides trend-led collections with an emphasis on diversity
For the uninitiated, ASOS stands for As Seen on Screen.
The name can trace its origins back to 1999 when founders Quentin Griffith, Deborah Thorpe and Nick Robertson envisioned a company that sold the outfits worn by celebrities.
In its first year, the founders started the As Seen on Screen campaign to spread the word on their celebrity-inspired fashion business.
The campaign was an undeniable success. The company won the Best Trendsetter Award from The Sunday Times.
From here, there was nowhere to go but up. Helping them secure more first time customers than ever before!
ASOS became an online fashion editor, with an emphasis on diversity. The brand expanded from celebrity styles and catered to all forms of fashion.
From nightwear to maternity clothes, tall and petite to jumpers and cardigans, ASOS offered a selection where anyone could choose from.
Fast forward to 2017, the company now sells 80,000 products with 3,000 new lines each week! Individual designers can even set up their own boutiques on the site and sell their products.
Everyone loves to talk about celebrity style.
To state the obvious, celebrities are always a hot topic. This is probably why the word on the As Seen on Screen campaign spread fast.
But here’s what ASOS did absolutely right– selling products that could accommodate anyone. People have various styles, and making these styles available in one platform is the perfect way to become an ideal eCommerce site.
By sharing their platform with hundreds of brands and designers, ASOS became an all-in-one fashion empire.
2. ASOS Publishes High-Quality Content in the ASOS Brand Magazine
If you think magazines are dead, chances are you’ve never seen the ASOS Brand Magazine.
The magazine isn’t just filled with glossy images that readers love, but it also has a strong lineup of editorial content. In fact, 486,000 readers and 820,000 online subscribers, check it out regularly to read about celebrity style, shopping tips, outfit ideas and how-to articles.
The company releases online and print versions of the magazine. When we say it’s available online, we’re not referring to downloadable PDF files. Rather, think of a clickable magazine that allows you to shop right from the page!
Fashion readers fall in love with irresistible clothes that they see from magazines. This is one of the reasons why magazines are an ideal tool for advertisements. What ASOS has done here is to create content that allows readers to buy the products right after they see it from the page.
By creating an enjoyable way for readers to consume product information and advertisements, ASOS can turn readers into buyers.
3. Use of Brilliant Influencer Marketing Initiative
ASOS didn’t want to start a generic marketing campaign, instead they wanted to develop an authentic way to communicate with their customers. They knew that influencers were key to communicating their ideal messages, and that is why they created the ASOS Insiders Community.
ASOS Insiders is a group of 20-year old millennials who post their fashionable outfits on social media. Not only have these influencers curated irresistible OOTDs (Outfit of the Day), but they also have distinct styles. From full tomboy to 90’s looks, street style to maternity wear, all insiders offer fashion inspiration for every type of ASOS customer.
What makes these posts a stroke of genius, is that they’re more than just for viewing pleasure. In fact, interested customers can buy featured outfits straight from their social media accounts.
On Instagram, users can see the code for the product in the image caption. They can also visit the influencer’s curated page on the ASOS website through a tracked link. Meanwhile, at Pinterest, images are directly linked to the product’s page.
With the help of social media influencers, the company releases content that their consumers can appreciate.
4. Remarkable focus on corporate responsibility- started the ASOS foundation
ASOS definitely wants to make an impact. This is why the fashion brand has placed an emphasis on advocacy, particularly on providing opportunities for disadvantaged youth.
“We have always been committed to creating opportunities for young people to fulfill their potential.” Nick Robertson, ASOS founder said in an interview.
Its emphasis on its corporate responsibility has led the company to create the ASOS Foundation, which builds infrastructures and educational initiatives.
Through the foundation, ASOS has implemented training programs that aimed to provide opportunities to children interested in technology and fashion.
Atthe same time, ASOS continues to partner with charity organizations such as Prince’s Trust and SOKO Community Trust to fulfill its corporate responsibility.
Everyone loves a brand with good advocacy.
By placing its emphasis on corporate responsibility, and letting its consumers know who they’re helping, ASOS creates a brand with a positive image.
More importantly, since ASOS provides the links and codes necessary to purchase the product, customers are more likely to take action. Because it is easy to buy, the company seamlessly turns interested in the actual purchase.
Here are a few lessons from ASOS’ success:
Offer a diverse range of products
Publish high-quality content
Use social media influencers to promote products
Make it easy for customers to make a purchase
Build a good brand image
On the official website of the https://www.aeiou.pt/vouchers/us/ magazine we have created a section where you will have the opportunity to take advantage of numerous benefits and advantages while making your favourite purchases in ASOS online wherever you are. Throughout the season and specifically in June we offer all users who visit our website to start a new adventure with us so that they can enjoy a unique shopping experience through the use of our discount codes ASOS. The coupons and codes that we put at your disposal are totally authentic and are tested by ourselves, so that we guarantee that they will be of the greatest use to you and work like a charm. Special occasions throughout the year such as Black Friday, Cybermonday, Valentine's or the Sales of the beginning of the year are perfect times to stop by our section, choose your discount coupon at ASOS preferred and apply it in the purchase process so that you save as much money as possible or to take advantage of advantages such as free shipping so that you have everything at your disposal at the door of your home without having to pay any logistics cost. Right now, we have many promotional coupons and a great catalogue of offers available at ASOS.
After describing all the good things you will find in our https://www.aeiou.pt/vouchers/us/ discounts section, we want to help you also when you make use of our tools to obtain benefits in your purchases in ASOS. It is a fairly simple process that does not usually have any complications, but in any case we want to make it very clear to you everything you have to do to make it as agile, simple as possible and get what you want in the best way possible.
In our section you can find two types of coupons or promotional codes in ASOS. Some have the peculiarity of containing an encrypted code, which will be essential that you use to apply the discounts. Others however do not contain any encrypted information. Below we inform you both of the characteristics and how to use each of them.
Discount coupon at ASOS with encrypted information
This type of codes or coupons give you the possibility of getting discounts or shipping at no cost by applying the encrypted information they contain at the time of purchase. You will only have to click in the coupon space itself so that you will automatically be sent to the website in question where you want to make the purchase. At the moment you have clicked, your clipboard already has in its possession those encrypted data that will be essential for the benefits to be applied to you. You only have to perform the action of pasting that content in the place that the website requires and click on apply. The process is already complete and the discount or benefit is applied to the products, items or services you have chosen. That easy.
Discount coupon at ASOS without encrypted information
These types of codes or coupons are even easier to use than we have described in the previous paragraph. Contrary to the other type of coupons, these do not contain any type of information or encrypted data so that when the time comes to accept your purchase you apply them. Its use consists of clicking on the box in which they are framed and the Internet page where you want to make your purchases will also open. But now you will realize that what you put into the shopping cart already includes those benefits that the code or coupon promised you. Even easier and just as effective and advantageous.
Acquisition procedure in ASOS through the tools in our section
In our fantastic section of the https://www.aeiou.pt/vouchers/us/ magazine website we have the habit of advising our users to change their buying habits to switch to online commerce. We do not intend to sell you the item, but to take advantage of numerous advantages. The first of them is that you will gain much more time to use it in other things that matter to you, since it is a very agile and simple procedure and you do not have to travel anywhere, your purchases arrive at your home in the best way. Another advantage and of which we all boast that we have created this section, is that we help you save a good amount of money while you acquire those things or services that you need every day. All the ASOS spaces on the internet give you the option of taking advantage of better prices and services than if you go to the points of sale on the street they have. The reason they have this policy is that they do not have to dedicate as much effort and it means less overall financial outlay. That is why they offer you the possibility that you also take advantage of these advantages by using the promotional coupons ASOS that we provide you.
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